We partnered with 27 Pilots to design a flexible brand wall for the BSH Startup Kitchen. The modular construction of this wall, from assembly elements to the scalable electronics, allows it to be built and re-built for any occasion: a solution perfectly adapted to the spirit of the BSH Startup Kitchen. The initiative aims at developing innovative solutions together with up and coming kitchen and home technology startups. For future technology fairs and exhibitions, we developed a concept for additional modules that could further grow the BSH Startup Kitchen’s brand vision.