In collaboration with Zweiplan we designed a fair stand concept for the Europcar Mobility Group for the 2019 IAA.
Our vision was to create a space where all brands belonging to the recently founded EMG Group, could co-exist while still offering tailored branded experiences. The result was a bold if slightly enigmatic and self-contained architectural structure. The design would certainly stand out at its assigned IAA area. Its contents would only be revealed to visitors once they entered the home of the EMG Group. They would then experience the individual branded and comfortable meeting areas equipped with interactive and immersive technologies such as virtual and augmented reality.